We’re an award-winning British commercial and music video production company based in London.
Bob Lawrie and James Studholme set up shop in 1985 with the vision of creating an animation studio with an unconventional approach. Since then, we’ve evolved into a live-action production company with animation, design and film craft sewn into our DNA.
Over the years we’ve gained a reputation for discovering and fostering new creative talent, and proudly launched the careers of many acclaimed directors. We’ve worked hard to become one of the most respected names in commercial production, consistently producing innovative, beautifully crafted and intelligent work.
We actively avoid any semblance of a "house style", striving to nurture a diverse group of directors who work across the advertising spectrum.
We’ve seen a few awards in our day but there is no use dwelling in the past, as our best work is still ahead of us.
German-born Björn first found success as a creative at TBWA Paris, working on a series of award-winning international campaigns. He launched his directing career in 2007 as co-founder of lauded directing collective The Vikings, whose work attracted over 100 international awards. With films such as the funny yet poignant 'Power of Wind' for energy company Epuron, which was the second most awarded commercial worldwide in 2007 and counted a Cannes Gold Lion and an honourable mention at Sundance amongst its accolades, Björn ventured out on his own as a director.
Björn has continued to create powerful and endlessly imaginative commercials, exploring the unexpected through his ambitious, unusual and emotionally sensitive work. His background as an art director shines through in masterfully crafted imagery. A dexterity with both comedy and drama, he creates distinctive worlds that reflect the intricacies of human life.
He has directed commercials for clients including Cadbury's for Fallon, Puma for Droga5 and Mercedes-Benz for Jung von Matt. He took viewers back to a historic moment of comedic epiphany for Cravendale, imagining the first time a man decided to milk a cow. His 80-second ad 'Rise', a sweeping and visceral portrait of the American Revolution accompanying the release of the highly anticipated video game Assassin’s Creed III, garnered over 35 million views online in a single week. Recently, Björn has completed Dell ‘Thomas’ with Y&R New York, showing how seemingly boring train journeys can be made productive.