Originally from Naples, Italy and raised in London, Benito is known for his ability to extract brilliant performance from personalities, athletes and everyday people, as well as capturing an authentic, photo-journalistic style.
Benito started his career as a brilliant documentary filmmaker. His first film “Hooligans”, which required him to go undercover with Italian football hooligans for a year. It was short listed for the Greisens Best Documentary Series Award in 2003. He then went onto make “The 12 year old Cocaine Smuggler”, which won the One World Award. Following that he made a number of stand-out documentaries for the BBC, including “Ransom City” – a film about the kidnapping of Footballer Robinho’s Mother in Brazil. His next film, “The Real Godfather” dealt with the Sicilian Mafia and the arrest of the capo di tutti capi Bernardo Provenzano.
With so much success in the field of documentaries, it was only a matter of time before the commercials world came knocking. Benito’s very first commercial for Dove through Ogilvy won him a BTAA silver, and he hasn’t looked back. Last year he shot Robinsons for BBH, BBC with Rainey Kelly and the much talked about John Lewis Christmas campaign through Adam & Eve.