Dougal Wilson for Channel 4
Following on from their award winning Paralympics ad, Dougal Wilson and 4creative have teamed up once again, this time to create a brand new set of idents for Channel 4.
In the films, Channel 4’s iconic blocks are brought to life as a friendly fallible giant. Shot across the UK, the films are a celebration of togetherness, diversity and youth. With his usual warmth and wit, Dougal takes a refreshingly humorous and light-hearted approach to the channel’s new identity, making it impossible not to connect with them.
The giant’s mnemonic call pays homage to Channel 4’s original and iconic Lambie-Nairn ident, launched in 1982 - and the music ‘Fourscore’ was performed by Dougal himself.
We’re an award-winning British commercial and music video production company based in London.
Bob Lawrie and James Studholme set up shop in 1985 with the vision of creating an animation studio with an unconventional approach. Since then, we’ve evolved into a live-action production company with animation, design and film craft sewn into our DNA.
Over the years we’ve gained a reputation for discovering and fostering new creative talent, and proudly launched the careers of many acclaimed directors. We’ve worked hard to become one of the most respected names in commercial production, consistently producing innovative, beautifully crafted and intelligent work.