Adam Hashemi for Nike
Adam Hashemi teamed up with Wieden+Kennedy Amsterdam for a new Nike Football campaign to support their new global strap line: Lock in. Let Loose.
The films feature Nike’s youngest stars - Marcus Rashford, Kylian Mbappé and Leroy Sané - as they lock in and let loose their skills on the training pitch. Adam collaborated with cinematographer Benoit Soler and football choreographer Andy Ansah to deliver innovative new filming techniques in order to immerse the viewer in the headspace of an athlete under pressure. Then, the team collaborated with various visual artists to create a bespoke artistic interpretation of their skills on the field, illustrating how each footballer 'lets loose' in their own unique way.
Visual artists: Esteban Diacono, Rogier van der Zwaard, Jeremie Doutre, Erdal Inci, Kidmograph / Gustavo Torres, Kouhei Nakama, Johan Rijpma and W+K’s Department of New Realities.
We’re an award-winning British commercial and music video production company based in London.
Bob Lawrie and James Studholme set up shop in 1985 with the vision of creating an animation studio with an unconventional approach. Since then, we’ve evolved into a live-action production company with animation, design and film craft sewn into our DNA.
Over the years we’ve gained a reputation for discovering and fostering new creative talent, and proudly launched the careers of many acclaimed directors. We’ve worked hard to become one of the most respected names in commercial production, consistently producing innovative, beautifully crafted and intelligent work.