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Adam Hashemi for Nike
Adam Hashemi teamed up with Wieden+Kennedy Amsterdam for a new Nike Football campaign to support their new global strap line: Lock in. Let Loose.

The films feature Nike’s youngest stars - Marcus Rashford, Kylian Mbappé and Leroy Sané - as they lock in and let loose their skills on the training pitch. Adam collaborated with cinematographer Benoit Soler and football choreographer Andy Ansah to deliver innovative new filming techniques in order to immerse the viewer in the headspace of an athlete under pressure. Then, the team collaborated with various visual artists to create a bespoke artistic interpretation of their skills on the field, illustrating how each footballer 'lets loose' in their own unique way.

Visual artists: Esteban Diacono, Rogier van der Zwaard, Jeremie Doutre, Erdal Inci, Kidmograph / Gustavo Torres, Kouhei Nakama, Johan Rijpma and W+K’s Department of New Realities.

Blink Blinkink Blinkart Colonel Blimp

First name

Email address


Blink Productions
181 Wardour Street
London W1F 8WZ

T +44 (0) 20 7494 0747
James Studholme
- Chairman / Creative Director

Michelle Jaffe
- Partner

James Bland
- Partner

Paul Weston
- Managing Director / Executive Producer

Naomi George
- Head of New Business

Sarah Waters
- Head of Communications

General Enquiries

We’re an award-winning British commercial and music video production company based in London.

Bob Lawrie and James Studholme set up shop in 1985 with the vision of creating an animation studio with an unconventional approach. Since then, we’ve evolved into a live-action production company with animation, design and film craft sewn into our DNA.

Over the years we’ve gained a reputation for discovering and fostering new creative talent, and proudly launched the careers of many acclaimed directors. We’ve worked hard to become one of the most respected names in commercial production, consistently producing innovative, beautifully crafted and intelligent work.
We actively avoid any semblance of a "house style", striving to nurture a diverse group of directors who work across the advertising spectrum.

We’ve seen a few awards in our day but there is no use dwelling in the past, as our best work is still ahead of us.

Don’t forget to check out our sister companies:
Blinkink, Blink Art, and Colonel Blimp.
Nike - Lock In feat. Sané
Nike - Lock In feat. Mbappé
Nike - Lock In feat. Rashford