Ban the Box
The new film from Dougal Wilson and Leo Burnett is simple, yet poignant. Commissioned by the charity Business in the Community to highlight the struggle that ex-criminals face in getting work, the agency has come up with an interactive spot, showing just how quickly a potential employer can write off an offender.
Presented with a single shot of a man asking for work, and a fake ‘Skip Ad’ button, once viewers decide to skip the ex-convict’s testimony, they are presented with progressively more desperate pleas for help. With a different emotional outcome each time the viewer clicks, Dougal elicits an escalating performance that’s powerful and true, bringing the charity’s message to the fore in an understated but effective fashion.
We’re an award-winning British commercial and music video production company based in London.
Bob Lawrie and James Studholme set up shop in 1985 with the vision of creating an animation studio with an unconventional approach. Since then, we’ve evolved into a live-action production company with animation, design and film craft sewn into our DNA.
Over the years we’ve gained a reputation for discovering and fostering new creative talent, and proudly launched the careers of many acclaimed directors. We’ve worked hard to become one of the most respected names in commercial production, consistently producing innovative, beautifully crafted and intelligent work.