Dougal Wilson directs a new TV ad for Three, created by Wieden+Kennedy and carrying the message of ‘Silly stuff. It matters.’
Filmed in the Shetlands, the spot is set to the much loved 80’s track, ‘Everywhere’ by Fleetwood Mac, and stars Socks, one of the Shetland Isles’ famed ponies. With a scrape of a hoof and a flick of his Rod Stewart-esque mane, Socks breaks into an effortless moonwalk across a picturesque Scottish field.
The seemingly frivolous act of sharing a funny clip or clever photo with a friend online is the core idea behind Three’s new advertising campaign. The ad builds on Three’s appreciation for the country’s love of sharing – aiming to bring a smile to inboxes, newsfeeds and Twitter streams across the UK.
The spot's golden-hued visuals were captured by award-winning DoP Lasse Frank and the seamless visual effects were created by MPC.
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Bob Lawrie and James Studholme set up shop in 1985 with the vision of creating an animation studio with an unconventional approach. Since then, we’ve evolved into a live-action production company with animation, design and film craft sewn into our DNA.
Over the years we’ve gained a reputation for discovering and fostering new creative talent, and proudly launched the careers of many acclaimed directors. We’ve worked hard to become one of the most respected names in commercial production, consistently producing innovative, beautifully crafted and intelligent work.