Playin' With My Friends
Dougal's new spot for Ikea with Mother London celebrates the fun of getting everyone together around the dinner table. Set to a very catchy track, "Playin' With My Friends" by rising British act Masters In France, the spot is a colourful trip around the kitchen and through a child's imagination, showing us what hosting a dinner party looks like when the kids are in charge. The little chefs are joined by a cast of larger-than-life characters who give them a furry helping hand with getting dinner on the table, because who wouldn't want to sit down to dinner with a monkey, a robot and a dinosaur once in a while?
The lively spot shows how Ikea can help adults get kids involved around the kitchen, as part of their new campaign focusing on the way people use their homes. The campaign is based on a series of playful music video/commercial hybrid films accompanied by music from up-and-coming bands, with 30 and 60 second versions created for television and full-length music videos for the web.
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Bob Lawrie and James Studholme set up shop in 1985 with the vision of creating an animation studio with an unconventional approach. Since then, we’ve evolved into a live-action production company with animation, design and film craft sewn into our DNA.
Over the years we’ve gained a reputation for discovering and fostering new creative talent, and proudly launched the careers of many acclaimed directors. We’ve worked hard to become one of the most respected names in commercial production, consistently producing innovative, beautifully crafted and intelligent work.