Adam HashemiBram SchouwDougal WilsonJava JacobsLos Pérez
Martin KrejciMax ShermanMiles BinghamNick BallPhilippe Tempelman
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I Will Return
Imagine how hard it is for a child who suddenly finds all his stuff packed up into boxes and whisked away. Inevitable separation anxiety is followed by tears, lots of tears. But Dougal Wilson turns this usually sad story around, taking trust to an epic, stirring level with WCRS in his charming new spot for Safestore.

With his unique talent for extracting emphatic performances from young actors, Dougal creates a captivating, lighthearted story based on the strong bond between a little boy and his teddy bear. But this child is no wimp. He's a hero in the face of uncertainty, a warrior heading into battle, bolstered by his faith in the people who will look after his beloved things for a couple of months. It's pretty powerful stuff.

Dougal masterfully captures the earnest emotions of childhood, where every moment feels well and truly monumental. In this endearingly witty take on the Hollywood epic movie, he shows us how different things can be with a twist: a little bit of reassurance.

The story starts out with a rousing, rain-soaked speech, making us wonder who exactly this kid is trying to spur on, before things take a surprising turn as the setting is revealed. The classical soundtrack and dramatic atmosphere are reminiscent of a full-blown blockbuster movie, everything about it is epic. But there, in a box, is the boy's most prized possession. His teddy. It all becomes clear: if this little boy can trust Safestore with something so precious, then they can truly be trusted with anything.

The spot's impressive visuals were captured by 'A Single Man' cinematographer Eduard Grau and another dose of epic-ness was added by MPC in post.

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First name

Email address


Blink Productions
181 Wardour Street
London W1F 8WZ

T +44 (0) 20 7494 0747
James Studholme
- Chairman / Creative Director

Michelle Jaffe
- Partner

James Bland
- Partner

Paul Weston
- Managing Director / Executive Producer

Naomi George
- Head of New Business

Sarah Waters
- Head of Communications

General Enquiries

We’re an award-winning British commercial and music video production company based in London.

Bob Lawrie and James Studholme set up shop in 1985 with the vision of creating an animation studio with an unconventional approach. Since then, we’ve evolved into a live-action production company with animation, design and film craft sewn into our DNA.

Over the years we’ve gained a reputation for discovering and fostering new creative talent, and proudly launched the careers of many acclaimed directors. We’ve worked hard to become one of the most respected names in commercial production, consistently producing innovative, beautifully crafted and intelligent work.
We actively avoid any semblance of a "house style", striving to nurture a diverse group of directors who work across the advertising spectrum.

We’ve seen a few awards in our day but there is no use dwelling in the past, as our best work is still ahead of us.

Don’t forget to check out our sister companies:
Blinkink, Blink Art, and Colonel Blimp.