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Lurpak
Lightest
Lurpak and Wieden+Kennedy are giving healthy food a bright and cheerful makeover with their new campaign for Lurpak® Lightest Spreadable, and they wisely brought in Dougal to help them spread the word. Fresh from an incredible year rounded off by his immensely popular 'The Long Wait' for John Lewis, Dougal lends his uniquely charming touch to a good cause: getting people to eat more vegetables.

Celebrating cooking in its most vibrant form, we're reminded that healthy food doesn't have to be boring. In fact, with the help of past collaborators such as editor Joe Guest and art director Andy Kelly, Dougal makes it look downright spectacular. There's also a catchy little ditty that'll stay in your head all day, with the stars of the show providing not only a riot of colour but musical accompaniment as well.

Watch the video, sing along and get chopping! But watch your fingers...



Blink Blinkink Blinkart Colonel Blimp


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Blink Productions
181 Wardour Street
London W1F 8WZ

T +44 (0) 20 7494 0747
F +44 (0) 20 7494 3771
James Studholme - Chairman / Creative Director
Michele Jaffe - Managing Partner
James Bland - Managing Partner / Executive Producer
Ben Sharpe - Executive Producer
Georgia More O'Ferrall - Creative Resources & Special Projects

info@blinkprods.com


We’re an award-winning British commercial and music video production company based in London.

Bob Lawrie and James Studholme set up shop in 1985 with the vision of creating an animation studio with an unconventional approach. Since then, we’ve evolved into a live-action production company with animation, design and film craft sewn into our DNA.

Over the years we’ve gained a reputation for discovering and fostering new creative talent, and proudly launched the careers of many acclaimed directors. We’ve worked hard to become one of the most respected names in commercial production, consistently producing innovative, beautifully crafted and intelligent work.
We actively avoid any semblance of a "house style", striving to nurture a diverse group of directors who work across the advertising spectrum.

We’ve seen a few awards in our day but there is no use dwelling in the past, as our best work is still ahead of us.

Don’t forget to check out our sister companies:
Blinkink, Blink Art, and Colonel Blimp.